Advertising Nursing Services

RNs and NPs are professionally accountable for how they convey their self-employed practice/business to the public through advertising. The purpose of advertising is to provide information so the public can make an informed decision when selecting registered nursing services from a self-employed registrant. Registrants may engage in advertising their nursing services for the purpose of promoting, maintaining or restoring health; and, preventing illness and alleviating suffering.

Registrants who advertise nursing services shall:

  • comply with federal, provincial and CRNS legislation; 
  • present information in a manner consistent with the current practice standards, entry-level competencies and the code of ethics;
  • advertise services only within the legislated scope of the registrant; 
  • state full name and protected title in the advertisement;
    • CRNS designation may only be used once you obtain Recognition of Practice (ROP) approval, or if the nursing services are designated nursing activities as interpreted by the Act; 
  • provide an accurate written description of the services provided, including risks and benefits of the service; 
  • address any actual, potential or perceived conflict of interest;
  • obtain informed consent and always maintain client privacy and confidentiality;
  • use reasonable and appropriate illustrations, images, representations or claims; 
  • keep a copy of all advertisements for a reasonable time (suggested 5-year retention, or as suggested per legal counsel) for your record keeping;
  • only provide and advertise health services or products that are authorized for sale in Canada by Health Canada;
  • avoid comparative statements that claim or imply superiority over others or include promotional/sale advertising;
  • ethically manage the potential risks associated with endorsements, refraining from endorsing products, product line or health care services that are not related to the care or services provided;
  • do not mislead the public with exaggerated claims of the effectiveness of the service being provided; and,
  • ensure advertisements are presented in a manner that maintains the public’s trust and are accurate, factual, evidence-based, verifiable, ethical and professional. 

CRNS Nursing Advisors are available to answer your questions. They can be contacted by phone at 1.800.667.9945 or 306.359.4227 or by email at


Aesthetics Nursing Resource

Self Employed Practice Guideline

Recognition of Practice (ROP) Information Page

The Canadian Code of Advertising Standards

The Registered Nurses Act, 1988

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